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Brand Awareness Strategies

Is your career tech's story reaching the students, businesses, and community leaders who need to hear it?

For many career techs, the challenge isn’t just delivering results—it’s making sure your value is recognized. From connecting with students to engaging business and community leaders, your career tech deserves to be known as an indispensable partner in workforce development and education.

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The AMG Team helps career tech schools craft and share their stories effectively. 

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Brand Awareness Challenges You May Face

Unclear messaging: Struggling to clearly communicate your school’s value and program types to diverse audiences, including students, businesses, and local leaders. (In marketing, on your website, and through other channels.)
Inconsistent branding: Difficulty maintaining a recognizable and cohesive brand, both internally and externally.
Limited engagement with key stakeholders: Challenges in reaching and engaging elected officials, community leaders, and business partners.
Missed opportunities for partnerships: Businesses often remain unaware of your training programs and workforce development capabilities. 
 
Tailored Services for Career Techs

Brand Awareness Strategy & Services

Messaging Strategy & Training

Educate stakeholders about your career tech’s value with storytelling that highlights your impact on students, businesses, and the community.

Brand Development

Build a cohesive and consistent brand with expertly designed visual assets, templates, and social media graphics.

Community Engagement Campaigns

Engage local leaders, business owners, and state legislators with PR strategies that position your school as a key partner in workforce development.

Business Outreach

Promote your customized training programs, workforce pipelines, and entrepreneur services to the businesses in your community.

Internal Engagement

Ensure your staff, students, and internal stakeholders are aligned with your brand through newsletters, internal messaging, and training.

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Case Study

Brand Awareness: Powered By Oklahoma CareerTech

Problem
Powered By Oklahoma CareerTech sought to ensure they were reaching the right audiences with consistent messaging that effectively told the story and impact of Oklahoma CareerTech statewide. 

Strategy
We collaborated with the Powered By committee to craft a unified message and strategy targeting three key audiences: prospective and current students, business leaders, and Oklahoma legislators. By combining digital and traditional advertising with organic social media campaigns, we empowered career tech schools across the state to share their message consistently and effectively.

Our services included:

- Digital Advertising (Meta, LinkedIn, YouTube, SKORDLE, and more)
- Traditional Advertising (Billboards and other media)
- IP Advertising targeting specific audiences
- Suite of Social Media Graphics and Templates
- Organic Social Media Campaigns

Results
- Nearly 4 million impressions through advertising on Meta, LinkedIn, and YouTube.
- 32,000 more website views compared to the previous year.
- IP advertising reached 44,000+ targeted individuals.
- Organic social media saw a 356% increase in followers year-over-year.
- More than 65,000 content engagements and a 40% increase in organic reach year-over-year.

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We're a strategic extension of your team.
Let's reach your goals.

Career tech leaders trust  The AMG Team to develop strategies and execute data-driven services to reach their goals.